DI and access2innovation to collaborate on learning lab

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The Confederation of Danish Industry and access2innovation will be joining forces to continue the work on the Danish BOP Learning Lab.
The learning lab focuses on how to develop business models and market access for companies that that are interested in selling their products to the three billion people that live on less than $2.50 per day.
These people constitute the Base Of the Pyramid – hence the acronym BOP.
The BOP Learning Labs are found all over the world. The Danish version was launched in 2007 by DIBD – a unit of Confederation of Danish Industry (DI).
The collaboration on the BOP Learning Lab means that access2innovation will be contributing to keeping the website www.boplearninglab.dk running and updated – and providing the site’s subscribers with relevant news and BOP info.

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